The impact of aerial photography on real estate sales
Blog Real Cinema ProductionsThe impact of aerial photography on real estate sales
Evolution of photography in real estate
The existence of real estate photography dates back more than a century, beginning in the early 20th century. The first images of properties were in black and white, used to showcase properties in newspaper listings. These listings in the real estate media were a milestone, allowing prospective buyers to visualize property features without having to physically visit them.
In the 1940s, color photography made its appearance in the world, and it was not long before it was incorporated into real estate as well. The use of color in property photography had a significant impact on the industry, but it didn't stop there.
In 1970, the first Polaroids hit the market, allowing photographers to take and develop pictures on the spot, eliminating the need for film processing time. Although an innovation, these cameras were quickly replaced in 1990 with the advent of digital cameras.
With this, the current era of digital photographs and the internet began. The rise of the Internet and online listings further transformed the way properties were promoted.
The evolution of real estate photography has continued to this day, with the growing popularity of drones, virtual tours, and of course, aerial photography.
“Get information about our first-customer package and the discounts we offer”
The Role of Aerial Photography nowadays
Aerial photography is a fascinating branch of photography where images are captured from an elevated view of the subjects on the ground. This can be achieved by mounting cameras on various flying objects such as drones, helicopters, kites, or even parachutes.
Aerial photography is widely used in cartography, land-use planning, archaeology, movie production, environmental studies, and surveillance, offering a perspective that is often unattainable from ground level. Currently, it has been very popular in the promotion of real estate, making properties visibly more attractive.
This service has revolutionized the real estate market by providing a unique perspective of properties, that can significantly enhance listing presentations. High-quality pictures and videos captured from the sky offer potential buyers a comprehensive view of the property, including its layout, the size of the land, nearby amenities, and the surrounding neighborhood.
Therefore, for realtors, implementing aerial photography services could prove to be a game-changing approach in marketing properties, providing them with a competitive edge, and ultimately helping to expedite sales.
For the best photo shoots, traditional or aerial, take a look at our article on how to prepare a house for a successful photo shoot.
Aerial photography can make your property more attractive
Aerial photography can make a property more attractive in several ways:
It offers an expansive view of the property, allowing potential buyers to appreciate the full scope of the land, the home, and any associated features such as a pool or a garden. This broad perspective can highlight the size and boundaries of the property in a way that traditional ground-level photography simply cannot achieve.
Aerial photography can showcase the property's location in relation to important amenities such as schools, hospitals, and shopping centers, elucidating the convenience of the property's position.
It provides a unique and eye-catching perspective that stands out in listings, potentially piquing the interest of more potential buyers.
In essence, aerial photography can transform a property listing from ordinary to extraordinary, making it significantly more appealing to the market.
Complementary services
In addition to aerial photography, there are several real estate marketing services that can complement and further enhance the presentation of a property.
Videography is a must-have element in property offerings.
Home staging, which involves temporarily decorating the property to make it more attractive, can be another valuable addition.
3D tours are becoming an increasingly popular tool in real estate marketing, as they offer a detailed and immersive view of the property.
All of these services, along with aerial photography, can work together to enhance the presentation of a property, attract more potential buyers, and streamline the sales process.